Primary data:
The data that have been
originally collected by someone and no statistical techniques have been applied
on such data, are called the primary data e.g. data obtained in census study
are called primary data. OR to know the effect of fertilizer on the yield of
wheat, then the observations taken on each plot are called primary data.
Methods
of collecting primary data:
The methods involved in collecting primary data are described
below:
1.
Direct personal investigation:
In
this method the investigation interview. The concerned persons on the spot
about the problems under study and record the required information’s
personally.
Advantage:
The
data obtained by this method are highly accurate and reliable and reliable. The
accuracy of the results depends on the efficiency and proper training of the
investigator. The investigator should be polite, tactful and conversant. He
should mix himself with the people and speak the language of the people. In
this way he can get maximum information’s about the problem under study.
Disadvantages:
This
methods is very slow, expensive and time consuming and particularly suitable
for small scale and secret inquiries. The personal like and dislike of the
investigator may surely affect the result.
2.
Indirect personal investigation:
Sometimes
the information’s refuse to give answer to some direct questions, the information’s
are then collected by putting some indirect questions on informants OR by
interviewing several third persons or witnesses who are expected to know the
full knowledge about the problems under study. E.g. when the businessman are
reluctant to give information’s about their income to income tax authorities
then the authorities (i.e. officers) can get the required information’s from
the persons like salesman, clerks etc who directly involve in that business.
Advantages:
This
methods saves time and money because only those persons are interviewed who
know the full facts. Proper training and tactfulness of the investigator may
produce good results.
Disadvantages:
The
investigator takes too much time in convincing the persons to supply
information’s. In many cases people do not co-operate and refuse to supply the
needed information’s.
3.
Investigators through mail questionnaire:
Under
this method a questionnaire (a standard list of questions about a particular
problem) is sent by post to persons from when information is to be obtained.
These persons are explained the purpose, the scope and importance f the
inquiry. They are requested to fill in the questionnaire properly and send it
back as soon as possible.
Advantages:
This
is less costly and less time consuming. The information’s can be collected from
a wide area. A reasonable standard of accuracy is expected by this method.
Disadvantages:
Most
of the information’s do not care to fill in the questionnaire and the rate of
return is very slow. Some of the information’s return the questionnaire
incomplete and full of errors which certainly affect the result.
4.
Investigation through questionnaire in charge of
enumerators:
This
method is the most satisfactory and most widely used method of data collection.
In this method information’s are collected by appointing trained investigators
who go to the information’s with a questionnaire and help them in filling up
the relevant columns in the questionnaire.
Advantages:
It is one
of the most satisfactory methods of data collection where informants are
uneducated. The investigator can explain the purpose of the enquiry and meaning
of questions to illiterate persons and thus can get the accurate results. The
possibility of non-response is very much low which is most serious in case of
mail questionnaire.
Disadvantage:
This
method is very expansive and time consuming, because large number of
investigators is to be employed. They are to be paid salaries, daily allowances
and travelling expenses. In case the informant is not available at his place.
Then investigator has to pay two or more visits t get information’s. Thus it is
time consuming method.
5.
Investigation through correspondents:
Under this
method, the data collecting agency appoints local agents or correspondents in
different areas for collecting and supplying information. They collect the
needed data and send the same to the agency for supplying e.g. news paper,
magazines etc uses this methods to get information’s
from their correspondents in different fields such as strikes, sports, wars,
politics etc.
Primary Data are the original and fresh data or we can say the first hand data collected for specific purpose of study and it happened to be original in character. These data have not been previously assembled or collected for any known project. Primary data are usually collected by conducting sample survey or experiment, and the data generated by these methods are correspondingly called survey data and experimental data.
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